As year end approaches, business owners have a lot of important projects to navigate in the midst of holiday schedules. One of the most important projects should be your planning! This may seem like something that can be put off until “things calm down” in the new year, but December is actually one of the best times to plan.
As you look back on this year, take some time to really think through what worked, what didn’t, and what you would like to expand. Which marketing promotions were especially successful? Are there any services that seem to be gaining in popularity with your clients? Do you need to expand your team in the coming months?
December is also a good time to look at what you want to pivot away from. As you grow, your business needs change, and you may find that some ideas or processes no longer work as well as they once did. Perhaps it is time for something new!
Refreshing Your Business Plan
Writing your business plan is essential, but it is also important to realize this tool is meant to change and grow with you. Year end is the perfect time to refresh and update your business plan!
As you set aside some time to work through this, think through the following questions:
- How has your business grown over the past year, and what new goals will you set for the coming year?
- Will you need to expand your team in order to reach these goals? If so, which positions will you need to fill?
- What areas of your business would you like to expand, and how will they serve your ideal client? (Even your non-client facing team members equip you to better serve your clients by helping you grow and run your business effectively!)
- What tools and systems will help your business grow in a sustainable way?
- Are there any big promotions, planned vacations, significant changes, or anything else that needs to be on your calendar?
- What personal goals would you like to reach in the coming year, and how do those relate to your business?
This is the time to think through the big picture. Start with the 10,000 foot view and work toward the details – but don’t let yourself get bogged down in those details. Set a plan, determine your goals, and decide the steps you will take to reach them!
Once your updated business plan is in place, set some time aside quarterly to review and evaluate it. Having a plan is essential, but it doesn’t do you much good if you don’t use it!
Setting Your Marketing Plan
Once you have had a chance to update your business plan, it is time to set your marketing plan in place. Some business owners prefer to plan out the themes and main promotions for the year, while others find it easier to work on a quarterly or monthly basis.
This doesn’t have to be a difficult or overly detailed plan; it is simply a framework for your marketing activities – one that your Marketing Team can then put into action, implementing your vision.
Choose whichever method works best for you and get to work planning!
Having this plan in place early will give your Marketing Team time to develop quality content and put your strategy in place.
And if you are planning to expand your team, December and January are actually a great time to start the process! Quality candidates are often in the mood for a change, so putting out some feelers and connecting with your top choices will help you hit the ground running in the new year.
Taking a few hours to plan might seem like “just one more thing to do,” but it will help you in so many ways. You have big goals, and we are excited to help you reach them!
Kristen David, a former trial lawyer and partner who went from working 85 hours a week and taking home way too little money in her law firm, built it up to a million-dollar-plus business, then sold her shares and pivoted into a business coach guru. She is now an international speaker, bestselling author, and operates a successful business, empowering business owners to build thriving, profitable businesses that are self-managed with systems. She helps busy business owners build those systems by implementing policies and procedures the Fast Track Way.