Marketing

Time to Get Your Marketing on Point!

I think we can agree that 2020 has been a crazy year for all of us. “Pivot” seems to be the word of the year! Some business owners have seen unexpected ups and downs, while others are dealing with unanticipated growth. In the midst of all the change, one thing remains constant: no matter what …

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5 RULES of Profitability to Uplevel Your Business

Do you struggle to increase the profitability of your business? It is not hard when you have the right framework. The trick is to pick one of the five R.U.L.E.S. each quarter and focus on improving that element. As you build your business plan, you will want to incorporate these focal areas into the quarterly …

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Systematically Build a Marketing Plan in 3 Easy Steps

Everyone says they want a marketing plan, but most business owners never take the time to sit down and map one out. Perhaps it’s because so many people think of it as this scary, colossal project that only a few top marketers know how to do. It’s so sad because, in reality, it is not …

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The Misadventures Of A Business Without Systems

We all hear that businesses run better with systems, but let’s take a little investigation of a business that doesn’t have systems. Meet Bob. Bob wants to be successful and hustles and hustles to get a bunch of clients in the door. He makes a hundred phone calls, shoots out 30 emails, and gets on …

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How a Marketing Assistant Drives Profit

If you want to build a thriving, profitable business, you need a marketing assistant to crank the marketing wheel. Fact: Sales drives a Business.  Fact: Marketing drives Sales. Fact: A Marketing Assistant drives Marketing Consistently.  These are fundamental principles of business. Conquer these, and you will soon be doubling and tripling your profit margin.  Let’s …

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Stress-free Social Media Marketing for Powerful Engagement

So, you want to engage with your audience, but not sure where to start? Building a social media marketing strategy is not that hard. Nor is the execution when you have a plan and can delegate effectively.  THE FRAMEWORK So how do you engage your audience so that they are more prone to interact with …

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How to Conquer Your Marketing & Get Results with a Marketing Assistant

Entrepreneurs spin ideas every single day. For many, the problem is that they don’t have the time or a person to delegate the projects to. They have the idea, but the execution is floundering.  Alas, what to do. It’s a bit like the chicken or the egg. Do you build out all the marketing systems …

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3 Vital Ways to Market Your Company to Attract Top Talent

Attracting top talent is high on the priority list for anyone who has had the unfortunate experience of hiring the wrong person and later going through the termination process. For those that haven’t had that experience, trust me, finding the right people to join your team is crucial to building a fantastic workplace that thrives.  …

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