NEED TO WRITE YOUR BUSINESS PLAN? CHECK OUT OUR FREE 60-MINUTE TRAINING!

Marketing

Two professional women planning out marketing details

The 3 Stages of Planning for Marketing Campaign Success

Marketing is essential to the growth of your business, but there are a lot of moving parts to plan, implement, and manage. There are multiple roles involved, and if you have a Marketing Team, multiple people.

Effective planning is key to the success of your marketing campaign.
There are a few different levels of planning that need to take place. Not all of them need to happen at the same time, but they do need to be calendared in and communicated.

4 Ways Clarity will Empower Your Team for Success

Growing your team can be both extremely satisfying and a bit terrifying. On one hand, you know you need the help, and you’re beyond grateful for the opportunity to bring people on who can step in and free you up to do the higher level tasks that need your focus. On the other hand, your business is your baby, and the thought of handing parts of it over to someone who may or may not handle things appropriately is stressful.

white blocks on a vibrant yellow background with marketing terms written on them

How to Onboard Your Marketing Team to Equip Them for Success

One statement I hear quite often is, “I know I need to bring on a Marketing Team, but I don’t even know where to start.” I get it. Handing over your marketing tasks can be a challenge, even if you don’t particularly enjoy doing them yourself. Finding the right people is hard enough – training …

How to Onboard Your Marketing Team to Equip Them for Success Read More »

A diverse marketing team sitting around a table working on a project

Creating Strong Systems that Work for a Diverse Marketing Team

Over the past few weeks, I’ve been writing about the benefits of surrounding yourself with a diverse team. The strengths, skillsets, and perspectives that you’ll gain are invaluable. The question remains, though: how do you create strong systems that actually work for a team filled with people who work, think, and innovate differently? This is …

Creating Strong Systems that Work for a Diverse Marketing Team Read More »

black road map icon on yellow background with "build your marketing systems to get to your target" in text

3 Reasons to Equip Your Marketing and Sales Teams with Strong Systems

Your Marketing and Sales Teams have a lot of tasks to keep under control, and it seems like the “rules” are always changing. Between social media algorithms, building relationships with your prospective clients, and the ever-evolving ways to keep Google happy, there’s a lot to keep track of. In addition, these departments move quickly. In …

3 Reasons to Equip Your Marketing and Sales Teams with Strong Systems Read More »

woman holding out her hand with gears floating above it

Why Are Strong Marketing Systems Vital to Your Business Growth?

As my team was researching this week’s blog post, we came across something interesting: there are very few resources (or even blog posts) that give any actionable information about how to build your Marketing Systems or why they’re vital for your business growth. Literally, we found one blog post in the first 75 results on …

Why Are Strong Marketing Systems Vital to Your Business Growth? Read More »

two professional women smiling and working on a marketing project

Identifying Your Client Avatar in 3 Easy Steps

If you’ve researched marketing tactics at all, you’ve likely come across the term “ideal client avatar.” This is a fairly common term, and while everyone will tell you that you need one, few people actually define it. I would like to demystify the concept and give you some easy steps to help you not only …

Identifying Your Client Avatar in 3 Easy Steps Read More »