Brand consistency is essential to your marketing efforts (and therefore, to your growth); there are a lot of different factors that play into this, but one of the most important aspects is your brand messaging. It’s a key aspect of your brand identity, serving as the foundation for everything your audience will see, read, and …
How to Create a Competitive Advantage with Consistent Brand Messaging Read More »
My team and I talk with business owners every day, and one of the top questions we’ve received lately is how important consistency in marketing really is when you’re working on growing your business. I totally get it! Your time is precious, and you have a lot going on. The answer to this question is …
Why Consistency in Marketing is Vital to Your Business Growth Read More »
With literally millions of businesses starting over the past year, it’s imperative to find ways to set yourself apart in the eyes of your potential clients. There are many ways to do this – messaging, client service, expertise in your fields, and service offerings – but one of the foundational aspects of your business is …
Many of the decisions you make in your business will affect your overall business strategy, but some will make more of an impact than others. Which brand of printer you purchase may affect your team’s productivity, for example, but not anywhere near as much as the impact of who is on your Marketing Team. This …
When you sit down to develop your content calendar or write a blog post, what details do you think about? Do you think about your marketing calendar, your upcoming promotions, or topics that are coming to mind? These are all important aspects that you should take into consideration, but they should not be the basis …
Marketing is a complex subject. Several different factors go into it, including platform algorithms, types of content, recent trends, timing, and more. Marketing involves words, graphics, videos, and branding. And often, it’s a challenge to keep up with. As a small business owner, where should you start? Your first steps should always be to define …
Your clients are the lifeblood of your business. Without them, you have no one to serve (and no revenue coming in)! To grow your business, you need to grow your client base – and in order to do that, you need to show that you can serve their needs better than your competition. This all …
I think we can agree that 2020 has been a crazy year for all of us. “Pivot” seems to be the word of the year! Some business owners have seen unexpected ups and downs, while others are dealing with unanticipated growth. In the midst of all the change, one thing remains constant: no matter what …
