I think we can agree that 2020 has been a crazy year for all of us. “Pivot” seems to be the word of the year! Some business owners have seen unexpected ups and downs, while others are dealing with unanticipated growth. In the midst of all the change, one thing remains constant: no matter what stage your business is at, your marketing needs to be on point.
Most business owners will agree with this statement, but for many, “marketing” is a broad term. What does it really include?
- Online presence, including your website branding and SEO
- Online advertising
- Social media management, including posts, videos, and Lives
- The tech behind your marketing
- Audio (podcasts) and video
- Copywriting for your blog, social media, website, funnels, launches, articles, newsletters, and more
- Graphic design
- Client outreach, testimonials, surveys, and feedback
- Publicity, which includes podcasts, magazine articles, radio and TV spots, speaking events, and interviews
As you can see, there is a lot to handle! Your marketing needs will grow as your business grows, so not all businesses will be ready to take on every aspect of marketing.
Your marketing activities are how your clients, prospects, and other businesses find and “see” you – so everything needs to be strategized, planned, and on-brand.
This is often easier said than done, though. As a business owner, you have a lot on your plate, and you can’t just drop your day-to-day business activities in order to post on social media, write a blog post, or book podcasts. You also need to eat, sleep, spend time with your family, and do some things you love – to have a life outside the walls of your office.
So…how can you grow your business, bring in your dream clients, and thrive?
It is possible, but you need help. This is a good thing – it is a product of growth!
Using a Marketing Assistant
If your business is starting to grow, a Marketing Assistant is instrumental to help you keep the marketing wheel turning on a consistent basis. This rockstar specialist can keep your social media, Youtube, blog posts, newsletters, and more running smoothly. They can also take your content and repurpose it 10 different ways, which further amplifies your voice with far less work from you. This can take a lot off your plate – and save you the time you need to focus on your clients, team, and business!
Once your growth really starts to take off, you will probably find that you need to hire multiple Marketing team members – a Marketing Assistant, Copywriter, Graphic Designer, Audio and Video Editor, and more. Again, this growth is a good thing!
However, each stage of growth comes with new challenges. How do you stay on top of the dozens of weekly tasks your Marketing Team will handle?
The answer may surprise you.
As a business owner, you don’t. Your amazing Marketing Coordinator does!
Working with Your Marketing Coordinator
In addition to managing your sales team and making sure all deliverables are on brand and on time, your Marketing Coordinator will play a key part in developing and driving your marketing strategy. This is key!
There are a lot of marketing vehicles available to you – your website, different social platforms, online ads, live videos, a podcast, a Youtube channel, and far more. The simple fact is that your ideal audience is only on certain platforms! If you try to work with every single option available, you will quickly find that some of your marketing efforts are not productive.
Your Marketing Coordinator can compile and interpret the data to develop a productive, profitable marketing strategy for your business. Each business has different marketing needs, and each audience will respond to a different strategy. Yet another way your Marketing Coordinator will save you time and money!
Ultimately, as your business grows, so will your marketing needs and strategy – this is something you, as a business owner, need to plan for. With the right planning and systems in place, your business can grow and you can thrive!
Kristen David, a former trial lawyer and partner who went from working 85 hours a week and taking home way too little money in her law firm, built it up to a million-dollar-plus business, then sold her shares and pivoted into a business coach guru. She is now an international speaker, bestselling author, and operates a successful business, empowering business owners to build thriving, profitable businesses that are self-managed with systems. She helps busy business owners build those systems by implementing policies and procedures the Fast Track Way.