With the recent coronavirus, more and more people are secluding themselves in their homes to protect themselves. For business owners, this can be a massive depressor to regular revenues.
This is the perfect time to take a “mess” and turn it into a message and help your clients and your business even more!
The key is to take the time to engage with your clients and help them fully with the problems they have. Give, and then you get! You can also join the conversation on a virtual level and help them see that they can still get the help they need. Sometimes it just takes a little pivot or improvisation to kickstart those revenues and help more people.
Here are 3 ways to keep revenue stable by giving more.
1) Re-Engage With Your Clients And See How Else You Can Help Them.
Honestly, the fastest way to get more revenue, is to connect with people who know you, like you, and trust you. Make a list of every client for the last two years and take the time to personally call them and check in with them and see how they’re doing. Ask them if they’d like help with any of the projects they have on their plate. If you can help them great, sign them up for a virtual service. If you can’t help them, then refer them out and give the gift of love to another business owner who will one day repay the favor.
While you’re on the phone with them, you can also ask them what they like best about working with you and what other services they think you should provide to clients. They are a wealth of information, and most people are happy to share feedback and suggestions.
You can also ask them if they know anyone else who might need your products or services. This could result in 3-4 additional prospects. Be sure to ask them to do an email introduction or phone call introduction to ensure that you connect.
2) Call 100 People You Know and Ask: What Can I Help You With?
This may seem scary, but after you make 50 phone calls, it will be much easier. You will learn a lot about yourself and your business in these hundred phone calls. People give you feedback about what they need and what they want.
- Sometimes it is a referral —> Great, refer them out, and they will refer back
- Sometimes it is small advice —> Awesome, sell a short consult session.
- Sometimes they need a longer strategy session —> Sell a 3-hour Strategy Session
- Sometimes they need a full day —> Sell a VIP day.
- Point is … provide value and help move them forward.
If you don’t think you know 100 people, I would encourage you to dig deep. Start with all family members, all friends, friends of friends, any work colleagues, school acquaintances, members of organizations you belong to, service providers you know and work with, anyone else you come into contact with that knows your first name over the last six months. This should get you well on your way a list of 100 people.
3) Be Social.
That’s right. Someone is finally telling you to spend more time online and on social media!
Take time every day to reach out to colleagues or potential clients on Facebook, LinkedIn, Twitter, etc. Send private messages. Like their Posts. Share their Stories. Bottom line: ENGAGE!
This is also a good time to do some research into some social media groups that resonate with what you do, who you help and what you need to work on. You could join a marketing group and grow your followers, join a group that connects with your clients, or join a business owners group (check out our Facebook Group: Upleveling Your Business for lots of tips and nuggets to help business owners.)
Point being, take any downtime you have and turn it into future gold by cultivating relationships and learning more about what people need help with, so you can make your products or services even better!!
Kristen David, a former trial lawyer and partner who went from working 85 hours a week and being a slave to her law firm, built it up to a million-dollar-plus business, then sold her shares and pivoted into a business coach guru. She is now an international speaker, author, and operates a successful business, empowering business owners to build thriving, profitable businesses that are self-managed with systems.